Elizabeth Rees’s family has been in the printing industry for as long as she can remember. “I’m third generation in my family’s printing business,” she says. But it wasn’t until about a decade ago that Rees caught the creative bug and wanted to expand the family business to include wall coverings. “The idea was simple,” she says. “I was living in New York City in a small, West Village, really cool prewar building. But I couldn’t paint or customize anything. At that time, every great restaurant in New York had great wallpaper in the bathroom or elsewhere. And I started seeing wallpaper in more and more places. So I thought to myself, I’d love to be able to do that in my own home but not have it be a permanent thing.”

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